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While Americans love hayrides and pumpkin-picking at the patch, the scent takes a backseat to cinnamon and apple this fall season.
September 8, 2025
By: Lianna Albrizio
Associate Editor
This fall 2025, Glade has rolled out a fall fragrance collection, but not without customer input. Per survey insights from its partner, Harris Poll, SC Johnson-owned Glade has discerned that while Americans may love pumpkin-picking and carving, it’s not their most orange-hearted scent. In fact, 55% and 49% of Americans, respectively, prefer cinnamon and apple scents with only 29% preferring pumpkin spice, which keen-nosed Americans are calling “overhyped.” However, among those who disli...
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